A national television advert promoting eco-friendly baby wipes featured a Lincoln toddler with Down’s syndrome, the first advert of its kind.
Pura’s latest advert campaign used many toddlers with disabilities to promote the brand, including Willow Welbourn from Lincoln, who is almost two years old.
The product being advertised is eco-friendly baby wipes, as the company look to start a plastic-free campaign which will see the children appear on billboards across the UK.
In an interview with The Daily Mail, mum Hannah said: “Willow is wonderful, she is so good and relaxed and has the best personality.
“As a young baby she was in and out of hospital around 10 times with respiratory conditions, but is doing really well now.”
Hannah, 30, signed Willow up to Zebedee, a talent agency that focuses on disabled people to try and offer sensitive representation in the media.
“We’ve made lots of good friends and found a huge amount of support in the Down’s syndrome community, and we signed her to Zebedee when she was a few months old as we loved what they stood for.
“I think it’s important to show that all babies are beautiful in their own way.”
The Pura campaign has already had over 3.5 million views according to co-founder Guy Fennell, who stated that the adverts “obviously resonated with audiences.”