April 29, 2021 10.43 am

Lincoln Asda Living to sell second-hand clothes

It will be launched in Lincoln later this year

Asda Living in Lincoln will be among the supermarket chain’s stores to sell second-hand clothing later this year to give a new lease of life to pre-worn garments.

The George at Asda brand joined forces with vintage fashion wholesaler Preloved Vintage Kilo after launching a scheme to encourage customers to take unwanted clothes back to stores.

After a successful trial in Asda’s sustainability store in Leeds, George is launching the sustainable fashion partnership in a further 50 of its stores later this year, including Asda Living Lincoln.

It is part of the retailer’s ‘George for Good’ commitment to drive down textile waste. Customers will be able to buy vintage, retro and second-handed branded pieces, preventing thousands of tonnes of garments going to landfill each year.

It has already been rolled out in 10 stores – Byker, Edinburgh, Boldon, Govan, Leicester – Fosse Park, Longwell Green, Brighton Marina, Bedminser, East Leigh and Middleton Leeds.

It will also be rolled out in the following stores later this year:

  • Park Royal New
  • Wembley
  • Slough
  • Isle of Dog
  • Old Kent Road
  • Barking
  • Hounslow
  • Hayes
  • Colindale
  • Roehampton
  • Cambridge
  • Humle
  • Ashton
  • Trafford Park
  • Longsight
  • Preston Fulwood
  • Portsmouth
  • Southhampton
  • Ipswich Stoke Park
  • Nottingham
  • West Bridgeford
  • Hyson Green
  • Halesowen
  • Great Bridge
  • Coventry Abbey Park
  • Coventry Supercentre
  • West Dundee
  • Sheffield Supercentre
  • Sheffield Mosbrough
  • Shrewsbury
  • Cheltenham
  • Swansea
  • Cardiff Supercentre
  • Pentwyn
  • Liverpool Sefton
  • Liverpool Bootle
  • Asda Living Lincoln
  • Asda Pudsey
  • Asda Killingbeck
  • York
  • Asda Living Belfast
  • Gateshead

Mel Wilson, Global Professional Lead – Sustainable Sourcing and Quality, said: “This is an exciting partnership for George, it’s unique in that not only can our customers pick out some vintage and often designer garments at an affordable price, but they’re also helping to support reduce waste by giving these items a second lease of life which is something we are proud to be apart of.”

Steve Lynam, Managing Director or Preloved Vintage Kilo, said: “The more people that buy into the circular economy and shop Vintage & Retro the bigger impact we will have on climate change.

“As a business we have saved over 800 tonnes of clothing going to landfill and with the growth of our partnership that is set to increase dramatically.”

Meanwhile, George recently announced the launch of its ‘Take Back’ scheme to encourage customers to bring their unwanted garments to store and rewarding them with a 10% off George return, and in return raising funds for Asda’s Tickled Pink campaign supporting Breast Cancer Now and Coppafeel.

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