Fantasy Island Skegness has crawled into the ongoing caterpillar cat fight between Marks & Spencer and Aldi by ‘cocooning’ the Crazy Caterpillar ride in solidarity with Aldi.
Supermarket chains M&S and Aldi are currently involved in a legal battle after M&S claimed that Aldi’s ‘Cuthbert the Caterpillar’ cake infringes the trademarks of its own ‘Colin the Caterpillar’.
M&S filed a claim against Aldi in the High Court on April 14, and is suing the budget supermarket as well as demanding that Cuthbert is removed from Aldi shelves.
The company claim Cuthbert shares “substantial similarity” with Colin, and they are pledging to “protect” their Caterpillar cake from plagiarism.
Aldi, which introduced their caterpillar confectionary almost thirty years after M&S did theirs, has been posting a series of memes in response to the lawsuit, demanding that we #FreeCuthbert.
— Aldi Stores UK (@AldiUK) April 16, 2021
Fantasy Island, the theme park in Ingoldmells, joined in the debate with a tongue-in-cheek move, saying they will close the Crazy Caterpillar ride in solidarity with Aldi and to not offend Marks & Spencer.
The resort created a cheeky post on Facebook with #FreeCuthbert on it, truly showing which side of history it wants to be on.
It’s proved a valuable publicity move for the attraction’s social media page, with more than 4,000 ‘reactions’ to the post.