Opticians’ vision becomes clearer as new shopfront approved on Lincoln High Street

It’s replacing the old Boots Opticians

The vision for a new opticians on Lincoln High Street is becoming clearer following planning approval for it to replace the former Boots Opticians building.

Acuitis Optical and Hearing applied to City of Lincoln Council to replace the storefront of the former Boots Opticians, which moved into the main store up the road in 2019, and install new signage and repaint the building.

In its application form, the business said there are plans to employ five staff members, with three full-time and two part-time.

Acuitis has existing stores in the UK, in London, Milton Keynes and Oxford but in 2018 announced plans to expand its UK practice openings with more than 40 new stores.

The company was started by Daniel and Jonathan Abittan, who on their website say they want to “restore the image of eye and hearing care and revive lost values by creating a brand that embodied a love of beautiful products, fine craftsmanship and workmanship, excellence and creativity and whose customers enjoy the best care at very reasonable prices.”

The former Boots Opticians on Lincoln High Street.

Documents to the City of Lincoln Council said the new entrance will be both “aesthetically pleasing and sympathetic to its surroundings”.

Boots opened its new, larger store on Lincoln High Street, just across the road from its old premises in April 2019.

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