Bridal boutique Jaynes Bridalwear Expands with stunning new location in Lincoln

Since its establishment in 1981, Jaynes Bridalwear has been the epitome of elegance and sophistication for brides-to-be.

Under the ownership of Julie Joyce since September 2014, the business has gone from strength to strength, cementing itself as a premium stockist of Pronovias wedding dresses and expanding its reach in Lincolnshire.

In 2017, after becoming the only stockist of Pronovias wedding dresses in Lincolnshire, Julie seized the opportunity to open a second boutique at The Lawn in Lincoln. With grand plans for the future, she knew that by 2022 it was the perfect time to search for larger premises to better serve her clientele.

After extensive research and property viewings, Julie discovered a stunning Grade 2 listed building in the heart of Lincoln City Centre, at 10 Guildhall Street, which was formerly a bank. The building has since been meticulously renovated and transformed into a chic and trendy bridal boutique, with Julie overseeing the entire project.

Despite the economic challenges posed by the pandemic, Jaynes Bridalwear remains dedicated to serving its brides with exceptional quality and service.

| Photo: Jayne’s Bridalwear

The luxurious and spacious boutique boasts gorgeous original features and sumptuous lighting, creating an inviting and sophisticated atmosphere. With several styling areas and a VIP area complete with a bar, Jaynes Bridalwear offers the ultimate bridal shopping experience.

This new space has allowed Julie to invest in a diverse mix of fantastic collections, catering to the unique tastes of Lincoln and Doncaster brides. Collections featured across both shops include Martina Liana, Dando London, Pronovias, Mori Lee, Madi Lane, Stella York, and Justin Alexander. Additionally, an exclusive in-store private label offers modern, contemporary couture for brides seeking a one-of-a-kind gown.

| Photo: Jayne’s Bridalwear

Julie and her team of highly experienced staff, some with over 20 years in the bridal industry, are experts in ensuring their brides’ happiness. They pride themselves on exceptional customer service, working seamlessly with brides-to-be to provide a truly personal experience while maintaining an approachable and friendly atmosphere.

Discover the perfect wedding gown from one of the leading designers at Jaynes Bridalwear and make a statement on your special day. Visit the new boutique at 10 Guildhall Street, Lincoln, LN1 1TT or their original location in Doncaster for an unforgettable bridal shopping experience.